Privacy & Policy
Last updated: 29 April 2025
At Shop Yoga Pants, we are committed to protecting your privacy and personal data. This page outlines how we collect, use, store, and protect your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website (https://shopyogapants.co.uk), you agree to the terms set out below.
1. What Information We Collect
We may collect the following types of personal information when you interact with our website:
- Personal details – such as your name, email address, phone number, billing and shipping address
- Order information – including items purchased, order value, and payment method
- Payment data – securely processed through third-party providers (e.g. Stripe or PayPal); we never store your full payment details
- Device & technical info – including your IP address, browser type, device type, and operating system
- Account data – if you register for an account, we store your login email and encrypted password
- Marketing preferences – including your opt-ins to emails or newsletters
- Cookies & tracking data – see our Cookie Policy for more detail
2. How We Use Your Data
We use your data for the following purposes:
- To process and deliver your orders
- To send you email updates about your order
- To provide customer service and support
- To improve our website and user experience
- To send marketing emails, only if you’ve opted in
- To prevent fraud and ensure secure shopping
- To comply with legal obligations
3. Who We Share Your Data With
We never sell your personal data. However, we may share your information with trusted third parties who help us run our business:
- Payment processors (e.g. Stripe, PayPal)
- Shipping couriers (e.g. Royal Mail, Evri)
- Email platforms (e.g. Klaviyo or Mailchimp, for newsletters)
- Website hosting and analytics providers (e.g. Cloudflare, Google Analytics)
- Legal and regulatory authorities if required by law
All partners are GDPR-compliant and process your data securely.
4. Data Storage & Security
We store your information on secure servers hosted in the UK or EU. All data is encrypted and protected by firewalls and access controls.
We retain your data only as long as necessary:
- Order data: retained for up to 7 years for legal/accounting reasons
- Marketing data: until you unsubscribe
- Account data: until you delete your account or request removal
5. Your Rights
As a UK resident, you have the right to:
- Access – request a copy of your data
- Correct – ask us to fix inaccurate data
- Delete – request your data be erased (“right to be forgotten”)
- Restrict – limit how we use your data
- Object – to processing for direct marketing
- Portability – request transfer of your data to another service
To exercise any of these rights, email us at:
📧 contact@shopyogapants.co.uk
We respond to all requests within 30 days.
6. Marketing & Communications
You’ll only receive marketing emails if you opt in during checkout or sign-up. You can unsubscribe at any time using the link in the email or by contacting us directly.
We do not use your data for automated decision-making or profiling.
7. Cookies
Our site uses cookies to enhance your shopping experience, personalise content, and analyse traffic. You can manage your preferences or read more in our full Cookie Policy.
8. External Links
Our website may contain links to third-party websites (e.g. payment providers or social platforms). We are not responsible for the privacy practices of those sites.
9. Children’s Privacy
We do not knowingly collect or store data for individuals under the age of 16. If we become aware, we will delete the data immediately.
10. Changes to This Policy
We may update this policy to reflect changes in the law or our business. The latest version will always be available here.
Last reviewed: 29 April 2025
11. Contact Us
If you have any questions about this Privacy Policy or your data:
📧 contact@shopyogapants.co.uk
📍 Shop Yoga Pants, 86-90 Paul Street, London, EC2A 4NE, United Kingdom
